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Articles tagged “tourism campaigns”

Tourism

Ghana’s Return Tours Tap Celebrity African Americans – And Overlook a Reality

Ghana’s push to attract more African Americans to visit and invest makes sense, but using celebrities to drive the campaign is problematic. Not least, two years of pandemic means residents will increasingly scrutinize the tourism sector and demand a transparent, long-term plan to benefit host communities.

Ghana’s Return Tours Tap Celebrity African Americans – And Overlook a Reality

Tourism

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Coronavirus

Philadelphia’s New Tourism Campaign Advances Close-To-Home Strategy

Tourism marketing from destinations that continue to prioritize their resident communities are likely to build a more resilient future. If Visit Philadelphia keeps applying that lesson past the pandemic years, it's likely to pay off long term.

Philadelphia’s New Tourism Campaign Advances Close-To-Home Strategy

Tourism

Boston Sticks to Its Bold Diversity Push in Latest Tourism Campaign

As a traveler of color, I approve this message. As a tourism marketing effort, it's a smart one ahead of what's predicted to be a busier and more competitive summer than last year's. Way to go, Boston — and look out New York City.

Boston Sticks to Its Bold Diversity Push in Latest Tourism Campaign

Tourism

Cape Town Launches a Virtual Game for Biggest Tourism Campaign Yet

Tourism campaigns out of the African continent are getting creative and breaking stereotypes in a way never before seen. We're here for it.

Cape Town Launches a Virtual Game for Biggest Tourism Campaign Yet

Airlines

India Needs a New Tourism Policy — Now

While India has set an ambitious, so-called Vision@2047 goal for tourism some two decades into the future, what’s really needed urgently right now is a long-overdue national tourism policy.

India Needs a New Tourism Policy — Now

Tourism

South Africa Goes Hyper-Local in First Tourism Campaign in Years

Is the shoe now on the other foot? South Africa’s new tourism campaign push comes just as its industry begins to see green shoots of recovery ahead, in contrast to the uncertainty that now hangs over European destinations.

South Africa Goes Hyper-Local in First Tourism Campaign in Years

Tourism

Uganda Breaks Away from the Safari Narrative With New Tourism Marketing

It’s about time Africans were portrayed as central protagonists in the exploration of their own backyards. But Uganda’s new campaign also shows how African destinations can stand out more sustainably — pushing for local and regional tourism short-term, and preparing for more adventure and community-based tourism down the road.

Uganda Breaks Away from the Safari Narrative With New Tourism Marketing

Tourism

The Curious Push for Ukraine Tourism on the Cusp of War

That no one dug deep enough to find out that the "Keep Calm and Visit Ukraine" message was not published on a government website says a lot about the state of the internet today. Disorienting tourists when uncertainty already rules over travel is downright irresponsible.

The Curious Push for Ukraine Tourism on the Cusp of War

Coronavirus

Cambodian Hotelier Schools the World on Tourism Storytelling

Great storytelling always wins, in that it reminds us what travel should be about — the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of "building back better."

Cambodian Hotelier Schools the World on Tourism Storytelling