Access exclusive travel research, data insights, and surveys
Tourism
Destinations continue to push out some of the best tourism marketing campaigns we've seen since the big pandemic pause.
Lebawit Lily Girma | 1 year ago
Some of it may be aspirational, but Travel Oregon's ad is hitting the right notes at a time when we're all looking to feel the magic of travel again.
Show, don't preach — that's what other destinations can glean from Korea's viral campaign.
The Big Apple's post-pandemic revival is here and it's hitting all the mediums to say it in a $30 million, yearlong campaign that might just create the intense "FOMO" it's aiming to stir up in travelers far and wide.
Lebawit Lily Girma, Skift | 2 years ago
The rise of responsible travel messaging in marketing is a welcome next step, as destinations prepare for the return of large summer crowds locally, and international travelers keep a close eye on their favorite locales. Now's also the time to warn the ugly tourists.
Coronavirus
Tourists must book directly with a hotel to qualify to get a cash reward. That restriction will help avoid any Mediterranean island's taxpayer money going into the pockets of global travel agencies.
Christopher Scicluna, Reuters | 2 years ago
Online Travel
World tourism leaders make a beeline for this new initiative to get people, especially the world's highest spending tourists, to travel again. Kudos to Trip.com Group for picking up the mantle to unite the global industry.
Raini Hamdi, Skift | 3 years ago
