Articles tagged “theme parks”

Disney is about to be a century old. Its focus on immersive storytelling demonstrates it's not thinking like a centenarian.

At the D23 Expo, Disney Parks boss Josh D'Amaro announced significant updates to the theme park experience. The changes will likely include bringing Disney+ content to the parks, delivering the online experience to their parks.

Six Flags, the largest regional theme park operator in U.S., has been attempting a business and guest experience turnaround under its new-ish CEO Selim Bassoul, who took over in Nov…

Disney isn't neglecting its theme parks, considered crucial to the company's bottom line, despite its increased focus on Disney+ and other streaming efforts during the last two years.

The Chinese government, for better or worse, is exacting a toll on online platforms in its anti-monopoly drive. Meituan's penalty amounted to 3 percent of revenue, and it is being forced to implement additional reforms.

"Interactions instead of transactions." "Service discovery instead of service recovery." "Screens that complement rather than dominate experiences." Those are some of the ideas animating tech executives at Disney this year. Other travel brands could learn a thing or two.

The pandemic slammed revenue at amusement parks, but it was a one-off problem. Looking ahead, operators must market the appeal of season passes to help cope with flatlining attendance.

The magic kingdom has lost some of its magic in 2020. But Disney fans are devoted, and the theme parks will bounce back.

The pandemic is handing an edge only to those rare theme park operators with cash cushions to invest in new tech.

Most travel brands aren't doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they'd better be very clever in terms of sensitivities, or risk brand damage.