Disney Parks Blends Virtual and Physical Experiences to Elevate Storytelling

September 20th, 2022 at 3:05 PM EDT

Photo Credit: Josh D’Amaro, chairman of Disney Parks, Experiences and Product speaking at Skift Global Forum on September 20, 2022 in New York City. Skift / Neil van Niekerk

Skift Take

Disney is about to be a century old. Its focus on immersive storytelling demonstrates it's not thinking like a centenarian.

Disney plans to develop more immersive storytelling attractions and theme parks that will seamlessly mix virtual and physical experiences as it approaches its 100th anniversary.

Disney Parks, Experiences and Products will continue to invest in “next generation storytelling,” said Josh D’Amaro, chairman of Disney Parks, Experiences and Products on Tuesday at Skift Global Forum in New York. Under the concept, guests wi

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