Sweden Positions Locals as Global Tourism Ambassadors With First Country Phone Number
Photo Credit: With The Swedish Number, anyone can call a number to speak with a local Swede. The Swedish Number/Youtube
Skift Take
This clever campaign takes advantage of an often underutilized tourism resource that most destinations overlook: locals.
Sweden is known for many things: IKEA. Vikings. H&M. The Girl With the Dragon Tattoo. ABBA. And now this: the world's very first country telephone number.
To celebrate the country's 250th anniversary of abolishing censorship, making it the first country to do so, Sweden and the Swedish Tourist Association debuted "The Swedish Number." Now anyone around the world can call +46771 793 336 (+46771 Sweden) and speak to a local Swede about pretty much anything, ranging from the Northern Lights to how to put together your IKEA furniture, and everything else in between.
Since the launch of The Swedish Number on April 6, a little more than 2,300 calls have been made, and the top five coun
