Articles tagged “sweden”

Sweden is in a unique position to tell a story that few other countries can. While Airbnb may be able to build a new revenue stream in destination marketing, it's also interested in getting bookings from its listings in the country.

Airbnb has emerged as the leader in travel product. Now it's horning into travel creative, as well.

This clever campaign takes advantage of an often underutilized tourism resource that most destinations overlook: locals.

The original vision at Icehotel 26 years ago combined a love for sustainability, creativity and local culture in a hotel environment, which has come to define today's corporate incentive programs.

From overarching trends to the ever-increasing impact of mobile and online technology — and offering a deep look at what’s happening in every critical travel vertical — this is the state of the travel industry in Europe in 2015.

It's not all about friends, but for destinations it is about communicating to as many of your target audiences as you can in a language they can understand.

Travel marketers worldwide are trying to figure out how to use new mobile apps like Instagram, Snapchat, and Vine to connect with customers. Arlanda makes a smart choice in providing a service that flyers will interact with and remember.

The simple symbolism of Sweden's flag matched with a bold color scheme results in a strong new look, especially when compared to its former bleak identity.

Airports are becoming destinations in their own right as they incorporate characteristics of the cities they represent and boost revenues through retail and restaurants. Stockholm's airport is clever to target Swedes who will use the airport the most.

This strange but successful campaign challenges traditional wisdom about how to promote a tourist destination.