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Travel marketers worldwide are trying to figure out how to use new mobile apps like Instagram, Snapchat, and Vine to connect with customers. Arlanda makes a smart choice in providing a service that flyers will interact with and remember.

A Swedish airport has come up with the best way to use Instagram as a travel guide.

Stockholm Arlanda Airport this week launched The Locals’ Guide, a platform that allows users to create travel guides based on locals’ open Instagram feeds.

Users can see the live updates from locals living in one of ten cities. They save the places that they’d like to check out and then send a travel guide, composed of the selected locations, to their mobile phone. Users can access the guide offline.

Arlanda Airport also installed large screens at several gates where travelers can see what’s happening in the city that they are about to fly to.

The service is currently available in Amsterdam, Bangkok, Barcelona, Copenhagen, Dubai, London, New York, Paris, Prague and Rome.

This isn’t the first time that Arlanda has introduced creative ways to interact with flyers. Earlier this fall, the airport sent a food truck full of airport meals into Stockholm’s city center in an effort to get flyers to the airport earlier.


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Tags: guidebooks, instagram, social media, sweden

Photo credit: Stockholm Arlanda Airport also has interactive installations at airport gates where travelers can see what's going in the city that they're about to travel to. Arlanda Airport

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