Articles tagged “surveys”

Customer-experience software companies Medallia, which is planning to go public this year, and Qualtrics, which SAP has just acquired for $8 billion, are receiving cash injections that should rev up their services. That's significant news for travel businesses that depend heavily on positive customer sentiment but increasingly face customer survey fatigue.

It's not a tsunami, but it's been clear for some time that the tides are turning: Skift's data show 23 percent of U.S. consumers who booked a hotel in the past year used a smartphone to do so. The waters – or mobile hotel bookings – will only keep rising.

Many airlines have rewritten loyalty rules in recent years to make their programs more profitable and reward the most lucrative travelers. But our data show many U.S. travelers don't want to play by those rules and aren't loyal to any airline.

Skift's data show many U.S. adults weren't planning an international trip this year even with a stronger dollar, but for those who were a more favorable exchange rate largely wasn't a make-it-or-break-it factor in the decision process.

Unless there's a flood of last-minute vacation planners who will book trips in the coming days, weeks or months, many U.S. travelers are saying that they're hunkering down for another summer of little to no time away from the office.

Although the number of people actively reconsidering changing their plans is small at this stage, you'd expect it to increase if and when a ban comes into force.

Given all the hype about messaging, it's eye-opening that only one out of eight American travelers say they have electronically chatted with a travel brand.

Compared to previous years we've done this survey, there's been an improvement. But really: a third of Americans say they didn't get a break in 2016, and that's not good.

In the end it will be difficult to tell if UK outbound travel to the U.S. will be hurt more by the poor pound-to-dollar exchange rate or the unfriendly welcome the new U.S. president is showing some visitors.

If only there was an electoral college of polls here, maybe Trump could win this contest despite a majority of people voting against his hotel brand. Luckily for him, he has a new job to fall back on.