In Skift's top stories this week, Google joins global partnership Travalyst, backed by Prince Harry, in an act towards sustainability, Europeans are set to make record summer travel numbers, and loyalty programs are being revamped across major and minor travel brands alike.
This will be a summer like no other — and not in a good way for the travel industry. But it's vital that industry leaders prevent themselves from snapping back into business as usual.
This was anything but a sleepy summer. The Trump administration, Brexit, and overtourism — to name a few tourism topics — definitely kept us on our toes during the past few months and we expect more news on these fronts in the months ahead.
Unless there's a flood of last-minute vacation planners who will book trips in the coming days, weeks or months, many U.S. travelers are saying that they're hunkering down for another summer of little to no time away from the office.
The American Vacation Revolution is long overdue. Which unicorn startup will disrupt American no-vacation mentality and corporate all-work-and-no-play policies?
Getting a holistic view of summertime conversations on Facebook takes away a little bit of the guesswork in creating, planning, and distributing content.
Americas are overworked, and not taking enough days off in summer for a long vacation, much to the detriment of the overall travel industry here in U.S.
Digital tools are allowing destinations to spread the marketing messages further than ever before, but agencies need to be creative and comprehensive to break through the competition.
This summer is set to reach post-recession highs on almost all accounts, giving travel marketers greater competition and opportunities to cash in on newly confident U.S. travelers.