Hotels
Wyndham Fails to Make a Play for Starwood Loyalty Members
If Wyndham had succeeded in luring away SPG members who aren't necessarily elite or top-tier-level members, that would have been a big win for the company, whose portfolio skews more toward economy and midscale brands. But alas, this promotion was proof that even the best-laid plans may not always work--and it pays to pay more attention to how you set it all up.
Deanna Ting, Skift | 8 years ago
