Articles tagged “starwood”

You don't have to be a hotelier or a business executive to appreciate the insights and tales shared by the former Starwood CEO in his new book. This is especially the case at a time when everything around us seems to be in a state of transition or disruption, no matter the industry.

Marriott Rewards and Starwood Preferred Guest members have another reason to stick around to see the merged product.

Delta and Starwood's crossover program got even better last week for hotel elites with no airline status. Low-tier Delta elites however, may now face more competition for their premium seats.

With so many brands that fall under the luxury space, this makes sense but we wonder: what will happen to the other 20+ brands? How will Marriott contend with differentiating them, too?

We're getting a bit more insight into exactly how Marriott is positioning all those 30 brands but it remains to be seen how any differences among those 30 will actually play out. All we can say is we certainly don't envy Tina Edmundson's Herculean task to distinguish each and every one of those brands going forward.

It's still very early into the integration of these two massive hotel companies, but so far it's fairly clear what Marriott has in store for Starwood, even if the details have yet to be ironed out.

The former CEO of Starwood says the hospitality sector hasn't yet reached its potential when it comes to sophisticated personalization and quick problem solving.

Read on for our takes on all 13 of Hilton's brands.

We knew this was coming, but it's still tough to take the news in. What will be interesting to continue watching is how and when Marriott eventually moves to its new HQ building in Maryland, and how many Starwood employees will want to transfer to Maryland from Connecticut.

Our storytelling ambitions at Skift are growing bigger, and this year we've leaned into these big editorial projects in a big way. The key animating function for us is understanding the big picture around travel that you otherwise won't read in other travel or mainstream media. Expect deeper reporting from us over the coming year as well.