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Editor’s Note: This is a series of video interviews from the Skift Take Studio, presented by Mastercard, that were filmed at this year’s Skift Global Forum.

During the 2016 Skift Global Forum, we had the pleasure of speaking with a host of the travel industry’s top leaders from across every sector.

And after first speaking to them on stage in front of the 1,000+ audience, we took another few minutes with them to ask follow up questions and get more insight in our backstage Skift Take Studio.

Former Starwood CEO Frits van Paasschen, who had just been interviewed on stage by Skift Editor-in-Chief Jason Clampet, sat down solo in the studio to talk about personalization in hospitality, the direct booking wars, and the fact that even in the 21st century, travel remains inconvenient, anonymous, and uncertain.

This series is presented by Mastercard