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Articles tagged “starwood”

Hotels

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results.

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

Hotels

Marriott Is Selling More Starwood Properties to Further Its Asset-Light Strategy

Hotel by hotel, Marriott is transforming the Starwood legacy business into something more reflective of its own hospitality management style, meaning going asset light all the way.

Marriott Is Selling More Starwood Properties to Further Its Asset-Light Strategy

Hotels

Marriott CEO Says U.S. Travel Ban Financial Impact Is Minor, But May Deter Groups

Companies like Marriott International, with its strong global presence, are in a good position to capitalize on hotel demand that may shift away from the U.S. due to political concerns.

Marriott CEO Says U.S. Travel Ban Financial Impact Is Minor, But May Deter Groups

Hotels

Interview: Ex-Starwood CEO on the Essentials to Disrupting Any Industry

You don't have to be a hotelier or a business executive to appreciate the insights and tales shared by the former Starwood CEO in his new book. This is especially the case at a time when everything around us seems to be in a state of transition or disruption, no matter the industry.

Interview: Ex-Starwood CEO on the Essentials to Disrupting Any Industry

Hotels

Marriott and Starwood Launch Promotions Aimed at Retaining Elite Ranks

Marriott Rewards and Starwood Preferred Guest members have another reason to stick around to see the merged product.

Marriott and Starwood Launch Promotions Aimed at Retaining Elite Ranks

Airlines

Delta Opens Upgrades to Top-Tier Starwood and Marriott Elites

Delta and Starwood's crossover program got even better last week for hotel elites with no airline status. Low-tier Delta elites however, may now face more competition for their premium seats.

Delta Opens Upgrades to Top-Tier Starwood and Marriott Elites

Hotels

Marriott Officially Debuts New Luxury Group for Eight of Its 30 Brands

With so many brands that fall under the luxury space, this makes sense but we wonder: what will happen to the other 20+ brands? How will Marriott contend with differentiating them, too?

Marriott Officially Debuts New Luxury Group for Eight of Its 30 Brands

Hotels

Marriott Divides Its 30 Brands Into Two Categories: Classic or Distinctive

We're getting a bit more insight into exactly how Marriott is positioning all those 30 brands but it remains to be seen how any differences among those 30 will actually play out. All we can say is we certainly don't envy Tina Edmundson's Herculean task to distinguish each and every one of those brands going forward.

Marriott Divides Its 30 Brands Into Two Categories: Classic or Distinctive

Hotels

Dissecting the Future of the Newly Combined Marriott and Starwood

It's still very early into the integration of these two massive hotel companies, but so far it's fairly clear what Marriott has in store for Starwood, even if the details have yet to be ironed out.

Dissecting the Future of the Newly Combined Marriott and Starwood

Hotels

Former Starwood CEO: Travel Remains Inconvenient, Anonymous, and Uncertain

The former CEO of Starwood says the hospitality sector hasn't yet reached its potential when it comes to sophisticated personalization and quick problem solving.

Former Starwood CEO: Travel Remains Inconvenient, Anonymous, and Uncertain