Articles tagged “starwood”

The newest entry into the hospitality travel content space is the most nuanced yet with an old school appreciation for literary finesse, subtle tone, and no cute kids.

The post-stay hotel survey is here to stay, but mobile makes it possible to gather guests' thoughts more instantaneously on things like a property's restaurant or keyless entry, and hotels also place increasingly greater stock in reviews on property sites as direct bookings become more desirable.

Mobile technology is proving to be a leap forward for hotels that are ready to embrace the massive advantages it has to offer.

Airbnb's capability for growth is much greater than any traditional hotel chain but it can also disappear faster than you can type "enforcement of municipal zoning and/or condo board rules."

Sheraton Hotels is going be embracing local hospitality trends more thoroughly, but can Starwood deliver real change at the hotel level?

Starwood's keyless entry program is rife with bugs, but it's still a win.

Don't look for a Marriott-Starwood merger anytime soon. Not that you were.

Sheraton needs more than a new marketing campaign. Hopefully substantive changes will be part of the plan.

Starwood enters a period of uncertainty as the braintrust tries to figure out a way for the chain to get its mojo back. Is Starwood too big to merge with another global chain? We'll see.

Raising awareness of a new brand offering, especially one as nuanced as an independent collection, takes time and a multi-layered approach that's critical to brand's eventual growth and success.