Articles tagged “starwood”

Starwood boasts the most progressive and design-friendly brands among its competitors; however, even that is not enough to satiate consumers' demands for independent properties that they perceive bring them closer to a local, intimate experience.

You want asset light? This is a light asset light strategy that helps big brands provide both an independent touch and the benefits of loyalty at the same time.

Driven by consumer demand for connectivity and convenience, hotels that prioritize technology are banking on in-room features that provide a return on innovation.

Starwood is thinking about loyalty much differently than its peers, and moves like this new Apple Watch app should be seen as a loyalty play more than a tech one.

Travel tricks coming soon to a wrist near you.

Consumers are sharing more personal data than ever before through mobile apps and a growing number of digital partnerships is making that data available to a growing number of related travel companies.

Starwood's board booted its CEO because it wasn't happy with growth, but it has been one of the few travel brands building loyalty in a manner that competes across the industry.

Can cool high-tech offices in a hip Manhattan 'hood help attract the best design and digital visionaries? That's a rhetorical question.

Starwood is a leader in the lifestyle sector, but its international footprint and select-service room volume falls short of its competitors' at a time when the entire industry is looking forward to greater growth and profits.

The promise of a one-of-a-kind eclair probably isn't enough to convince a traveler to stay at Le Meridien, but it does provide an accessible entry point to discuss and relay the values of the hotel brand.