Even more exciting than the launch of this app is the transformative potential it could have for the participating independent hotels in terms of data sharing, loyalty program opportunities, messaging, mobile services, and so much more.
The merger of The Standard Hotels and Bunkhouse Group was based on their like-minded mission to build each hotel as a one-off experience in an effort to build bigger communities around their brands.
Few international airports have an on-airport hotel but JFK will get one in 2018. The TWA Flight Center Hotel will be located near JetBlue's Terminal 5 and it will be a nice homage to the iconic airline. TWA, that is.
By highlighting all of the cultural programming at its properties and destinations above everything else with a mobile-first delivery, Standard Hotels is leveraging its strongest differentiator to drive audience engagement.
By investing in Austin's super hip Bunkhouse hospitality group, The Standard Hotels can now bring its global gateway grooviness to trendy second tier cities in North America.
Standard Hotels' majority investment in the Bunkhouse Group gives our favorite little hotel company in America a chance to extend its laconic legs beyond Texas.
The calendar is directly in line with The Standard's cool and somewhat funky brand. And The Standard ensured that guests gifted with the calendar will keep the hotel in mind all year long.