The Standard Launches a Same-Day Booking App for Independent Hotels

True to its reputation for doing things a bit differently, The Standard hotels group is embarking on a new endeavor not often attempted by hoteliers: it's launching its own online distribution platform, just for independent hotels. Following the success of its own same-day app, One Night Standard, which debuted in April 2015, parent company Standard International is today launching the One Night app, available on the iOS App Store and Google Play. Top Executives From Airbnb, Google, Hilton, and More Are Speaking at Skift Global Forum 2016. Join Us. With One Night, guests can make last-minute hotel bookings at The Standard Hotels in New York and Los Angeles as well as other independent hoteliers that include the Gramercy Park Hotel, Nomad, Refinery Hotel, Palihotel, Petit Ermitage, and Viceroy Santa Monica, among others. Not including the Standard's own hotels, there are at least 16 founding hotel partners. The app is similar to HotelTonight in concept, although One Night's same-day booking window (3pm to 5am) is longer than HotelTonight's (same-day booking is available through 2am), and HotelTonight also lets you book up to seven days out whereas One Night does not. Amar Lalvani, CEO and managing partner of Standard International, said the idea to incorporate other hotels was motivated by a desire to help other independents increase their business. Since One Night Standard's app debut, the company has seen an increase of 4 percent in revenue per available room (RevPAR) and an average bump of $52 in ancillary revenue per room. Of the bookings made via the app, 70 percent were from new guests who'd never stayed at The Standard Hotels before. He also said that data demonstrated how last-minute bookings could actually increase revenues, instead of cannibalizing them, especially because so many locals (65 percent) were using the