sports Archives

Media and PR

The Travel Brands Sponsoring Champions League Football Teams

The world’s best professional sports tournament has returned and travel brands hope their association with champions will turn into bookings and visits.

Sonia Menken | 2 years ago

Hotels

Graduate Hotels Enters Short-Term Rentals With Eye on College Football Fans

Expect other hotel brands to watch the Graduate Hotels' experiment. Professionally managing vacation rentals may be a path for hotels to expand their reach while minimizing some risks.

Carley Thornell, Skift | 2 years ago

Coronavirus

Australia Reasserts Its Strict Travel Rules by Telling Djokovic No Exceptions

Australia is right to play hardball with Novak Djokovic because granting him a medical exemption from its strict from coronavirus vaccine requirements would encourage other anti-vaxxers to employ the same tactics.

Courtney Walsh and Byron Kaye, Reuters | 2 years ago

Tourism

U.S. Tourism Brands Take Quick Advantage of New Rules to Sign Elite College Athletes to Endorsement Deals

Travel companies and destinations need to do extensive research and pay attention to more than the biggest sports — football and men's basketball — to find the right athletes who will be worthy returns on the promotional investments.

Rashaad Jorden , Skift | 3 years ago

Free Read

Meetings

Why Fort Worth Has Become a Leading Example in Responsibly Resuming Meetings and Sporting Events

With an early commitment made in 2020 to safely bring back meetings and events, Fort Worth is carrying the momentum into this summer with a surge of leisure travelers, sports fans, and the return of business events.

Visit Fort Worth + Skift | 3 years ago

Business Travel

Cincinnati Courts Luxury Travelers Through Pro Tennis

Most major sporting events take place in cities that already attract large numbers of high-end tourists. But for one small Midwestern city, hosting a professional tennis tournament is a way to attract luxury travelers who might otherwise not consider a visit.

Laura Powell, Skift | 5 years ago

Airlines

Qatar Airways Enlists FC Barcelona for Its New In-Flight Safety Video

Have we reached peak safety video?

Jason Clampet, Skift | 8 years ago

Hotels

Football Icon Ronaldo Invests $40 Million in Boutique Hotel Company

More footballers should invest in the travel industry. Maybe even band together and buy an airline (or two).

Henrique Almeida, Bloomberg | 8 years ago

Airlines

Qatar Airways Enlists Messi, Suarez and Neymar for New Ad Campaign

Sports sponsorships have become one of the most popular ways that global carriers spread their brand name and build affinity far and wide. Qatar Airways doubling down on this strategy as it continues its network growth.

Samantha Shankman, Skift | 9 years ago