The legal scope of Ben Baldanza's non-compete agreement working for a foreign airline is unclear, but the competitive implications of this appointment for WOW in the North American market is massive, and it seems that Mogensen could be setting up to take his airline public in the U.S.
Ideaworks believes that web design which makes it easier for consumers to know about and purchase a la carte ancillary products is essential to encouraging these sales. Call it hate-selling with a human face.
The Spirit CEO's vision is for low fares on cramped planes that are clean and run on time. These sort of changes are heavy-lifting for a growing airline and would muffle some complaints but might not be enough to really change the airline's reputation.
No-frills extends to golden parachutes on this low-cost carrier. For Baldanza’s next CEO gig, he should either bankrupt a legacy carrier or get involved in a state-wide corruption probe and he can walk away with much, much more.
No doubt 'haters' will keep hating Spirit, but there was lots to love about Baldanza. We're a bit flummoxed by today's announcement, but that's aviation for you. Fornaro has big shoes to fill.
With American and Delta increasingly matching Spirit's low fares, Southwest will find it difficult to maintain any low-fare advantage that it still has. Still, Southwest has a lot going for it and its growth opportunities both within the U.S. and internationally are abundant.
Spirit's Baldanza has a lot of respect for Delta's management, and Baldanza and the Spirit model are widely respected within the airline industry. With legacy carriers getting much more aggressive about matching Spirit's fares, the ultra low-cost carrier is definitely feeling it but Baldanza insists that Spirit can take a punch.