Skift Take

The evolution of U.S. airlines over the last two decades, as reflected through the ads of an airline that went from upstart regional scrapper to the nation's foremost budget carrier.

Someone made the effort, we made the effort to embed it here. And why not, Southwest has been the highest ranked U.S. airlines on employee and customer satisfaction and the TV ads reflect that well. Here are its ads from its launch in the 1970s up to the 2000s, from the early ones that promised free cocktails for everyone and hostesses in hot pants to the later ones that made more pedestrian promises.

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Tags: marketing, southwest airlines

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