For once, consumers win: Spirit/Southwest lose challenge to show plane tickets’ real cost


Skift Take

Using first amendment argument to display real costs to consumers? Now that's novel. For once, a consumer victory against airlines. Surprised to see Southwest, one of the most consumer friendly airlines, involved in challenging this ruling.

Spirit Airlines and Southwest Airlines lost a challenge to U.S. rules requiring carriers to prominently display the total cost of a ticket, including taxes, when advertising airfares...the U.S. Court