Articles tagged “southwest airlines”

JetBlue will likely be the airline adding bag fees in 2015, not Southwest. Forsaking fees for first and second check bags is still good business for Southwest.

Two airline redesigns in one week? Be still our beating hearts.

Southwest certainly knows how to break up the monotony of a flight and to use social media to get publicity for a local festival and partnership that would normally elicit only big yawns.

As airline integrations go, Southwest-AirTran has been relatively smooth. United-Continental is a nightmare in comparison.

Southwest Airlines should be commended for ending its direct relationship with SeaWorld, but the compromise decision is simply a half step if the Southwest-branded tour arm continues to promote the controversial theme park.

Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.

Outsourcing maintenance is great until it isn't.

Amplify brand awareness with new initiatives, collaborations, and contests.

With the soccer ball angle, Southwest should have announced this recycling program during the World Cup. No worries, there is a good message about the environment and smart business here, and it is all sustainable.

Find new ways to engage with your brand's audience like they are community members not just fans.