Articles tagged “south africa”

Smart marketing means thinking out of the box, which several of this week’s ads achieve.

American Airlines takes the cake in this week's SkiftAds with its second ad featuring the new livery. Unfortunately, there's no hint in it about the outcome of the pending merger.

1Time Airline knew of its financial problems and should have cancelled flights and refunded tickets prior to grounding its entire fleet.

BRIC countries, as they grow, are also propping up the tourism economies of countries that traditionally relied on European and Western tourists, like South Africa.

SAA has everything going for it except itself. It's failure to get a hold on all the moving parts of running an airline starts at the top.

Cape Town has realized you don't need a catchy slogan or expensive tourism campaign to boost tourism, instead star in a film -- a method that destinations from Italy to New Zealand to Morocco have proven will work.

Blogging has real benefits for destination marketing, but the iAmbassador program (and others like it) create a false sense of value based upon a wave of chatter without any corresponding mainstream interest.