Skift Take

Blogging has real benefits for destination marketing, but the iAmbassador program (and others like it) create a false sense of value based upon a wave of chatter without any corresponding mainstream interest.

Cape Town Tourism has engaged four top international travel bloggers to share their experience of Cape Town as they uncover the destination and detail their adventures to the world in a week of diverse experiences in and around the city.

Tags: blogs, junkets, marketing, south africa