Articles tagged “south africa”

High-end travelers are much more likely to embark on a very long-haul flight to a new destination than are budget tourists, so it is wise for the boards to focus on big spenders for any partnership.

From wild safari getaways to its vibrant colorful cities, Africa has more than enough to tempt the 200 million Chinese tourists forecast to be trotting the globe by 2020. But is enough being done to roll out the welcome mat? It depends where you look.

Building up an affiliate network became a great marketing tool for Travelstart in South Africa a decade ago because print ads weren't effective. The incumbent competitors weren't particularly effective because they had no focus on e-commerce.

Destinations from Vienna to Los Angeles are promoting their smart city infrastructure and technology to engage meeting planners and attendees.

With so many startups focusing on specific niches of the travel market, we will continue to see more acquisitions of small companies by small companies as competition consolidates.

Many African countries are ripe for tourism innovation; however, it will take on-the-ground product development in addition to smart marketing campaign to shift travelers' perceptions and drive bookings.

Encourage your audience to revel in summer fun and dare them to broaden their cultural horizons.

It was respectful of SAAV to pull back from the promotion, but we hope it's a pause rather than a hard stop: The trip looks to be rather inspiring.

It can be argued that Africa is the next Asia, but the more difficult question is whether it wants to be. A booming tourism economy brings international dollars and job growth at the risk of environmental and cultural degradation.

Johannesburg will eventually need to give its badger a human assistant to reply to visitors’ questions for the account to remain relevant and effective in the long term.