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Just like Spain’s role in the Hindi film Zindagi Na Milegi Dobara enticed thousands of Indians to visit Spain, South Africa’s special appearance in the film Cocktail has already seen a surge in enquiry by 10% for South African tourism within just a month of the film’s release.

Considering the demand for locations in South Africa post-Cocktail, the tourism board of South Africa has tied up with seven Hindi film production houses. South Africa tourism sees Bollywood as an effective way to compensate for the lack of a high budget to promote tourism.