Articles tagged “sojern”

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

Travel startups are receiving remarkable investor interest this year, suggesting a bit of irrational exuberance. But in Sojern's case, fundraising can be seen as recognition of a company that's taken years to build consistent, profitable growth. Its tools could be scaled up to address a multi-billion-dollar market.

Amazon founder Jeff Bezos is the most interesting man in the world. Well, not really, but Sojern CEO Mark Rabe thinks Amazon's developing digital advertising business is the most interesting trend he's tracking. He could be right.

Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

More evidence that terrorism is directly impacting travel in Europe.

Last-minute bookings aren't popular everywhere, and Latin America is the perfect template for brands to look at to figure out how to sell to travelers the right way as they plan and search for trips over time.

What travelers search for and what they actually book are horses of different colors and these insights highlight exactly how that plays out around the world.

No surprises here: there's still American interest in Cuba and U.S. travelers will begin trickling into the island more than ever before, but it doesn't look like we'll see the pressure hose turned on any time soon.