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Articles tagged “sojern”

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Skift Trend Report: Co-Op Marketing for Destinations

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.

Sojern + Skift | 4 years ago

Skift Trend Report: Co-Op Marketing for Destinations

Online Travel

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

Sean O'Neill, Skift | 4 years ago

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Tourism

Asian Metasearch Reimagines a New Future

The future of travel metasearches in Asia is being tested. Who will be left standing and who will become roadkill?

Raini Hamdi, Skift | 5 years ago

Asian Metasearch Reimagines a New Future

Tourism

Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Asia-Pacific advertisers spend more than half of their budgets on digital marketing, the highest compared to other regions, according to a Sojern survey. It’s why the company is pouring more resources into Asia.

Raini Hamdi, Skift | 5 years ago

Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Online Travel

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

Skift | 5 years ago

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer
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Online Travel

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

Sojern + Skift | 5 years ago

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020
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Online Travel

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

Sojern + Skift | 5 years ago

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Online Travel

Travel Marketers to Favor Facebook and Instagram in 2019

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

Sean O'Neill, Skift | 5 years ago

Travel Marketers to Favor Facebook and Instagram in 2019
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Online Travel

Personalization in Travel Marketing: Moving Beyond the Buzzword

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

Sojern + Skift | 5 years ago

Personalization in Travel Marketing: Moving Beyond the Buzzword

Online Travel

Sojern Raises $120 Million to Fund Travel Tech Expansion

Travel startups are receiving remarkable investor interest this year, suggesting a bit of irrational exuberance. But in Sojern's case, fundraising can be seen as recognition of a company that's taken years to build consistent, profitable growth. Its tools could be scaled up to address a multi-billion-dollar market.

Sean O'Neill, Skift | 5 years ago

Sojern Raises $120 Million to Fund Travel Tech Expansion