6 Charts Showing Latin American Travelers’ Search and Booking Behaviors
Photo Credit: A cable car in Medellin, Colombia. Skift / Rafat Ali
Skift Take
Last-minute bookings aren't popular everywhere, and Latin America is the perfect template for brands to look at to figure out how to sell to travelers the right way as they plan and search for trips over time.
Economic recovery isn't palpable across all of Latin America, but travelers are on the brink of becoming mature markets where it is a reality in the region.
Bogota, Colombia, for example, was the top-booked Latin American city for Q3 2015 when a year ago it wasn't registering nearly as much popularity. The fact that Colombia has some of the highest economic growth in the region, combined with lower than average hotel rates due to new supply and increased perceptions of safety means cities like Bogota are poised for tourism booms in the years ahead. This is one of the
