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Articles tagged “sojern”

Online Travel

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Amazon founder Jeff Bezos is the most interesting man in the world. Well, not really, but Sojern CEO Mark Rabe thinks Amazon's developing digital advertising business is the most interesting trend he's tracking. He could be right.

Sean O'Neill, Skift | 6 years ago

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

SkiftX

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

Sean O'Neill, Skift | 6 years ago

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Airlines

Analysis Shows Drop in Short-Term Airline Bookings to Europe After Brussels Attack

More evidence that terrorism is directly impacting travel in Europe.

Andrew Sheivachman, Skift | 8 years ago

Analysis Shows Drop in Short-Term Airline Bookings to Europe After Brussels Attack

Tourism

6 Charts Showing Latin American Travelers’ Search and Booking Behaviors

Last-minute bookings aren't popular everywhere, and Latin America is the perfect template for brands to look at to figure out how to sell to travelers the right way as they plan and search for trips over time.

Dan Peltier, Skift | 8 years ago

6 Charts Showing Latin American Travelers’ Search and Booking Behaviors

Tourism

20 Charts Showing Surprising Trends in Global Last-Minute Travel

What travelers search for and what they actually book are horses of different colors and these insights highlight exactly how that plays out around the world.

Dan Peltier, Skift | 9 years ago

20 Charts Showing Surprising Trends in Global Last-Minute Travel

Tourism

Current U.S. Interest in Cuba Travel Is a Trickle Rather Than a Wave

No surprises here: there's still American interest in Cuba and U.S. travelers will begin trickling into the island more than ever before, but it doesn't look like we'll see the pressure hose turned on any time soon.

Dan Peltier, Skift | 9 years ago

Current U.S. Interest in Cuba Travel Is a Trickle Rather Than a Wave

Tourism

European Business Travelers Booked Flights Last-Minute More Than Americans During the Holidays

Europeans' propensity to book last-minute flights more frequently that U.S. road warriors has more to do with the flight-marketing tactics of Ryanair and EasyJet than it has to do with mobile adoption.

Dan Peltier, Skift | 9 years ago

European Business Travelers Booked Flights Last-Minute More Than Americans During the Holidays

Online Travel

Ad Tech Is Driving One-to-One Marketing in Travel Booking

It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.

James O'Brien, Skift | 10 years ago

Ad Tech Is Driving One-to-One Marketing in Travel Booking

Online Travel

New Skift Report: Evolving Strategies in Travel Ad Tech and Bookings

Advertising technology is driving a programmatic sea change in online bookings. To understand these changes, get the report.

Rafat Ali, Skift | 10 years ago

New Skift Report: Evolving Strategies in Travel Ad Tech and Bookings

Online Travel

How Fast Are Consumers Really Moving to Same-Day Hotel Bookings?

The majority of U.S. hotel bookers aren't booking on mobile, and don't book the day of their stay -- although things are trending in that direction. Travel marketers need to cater to the trend, but can't overlook the variety of consumer behaviors and devices in play.

Dennis Schaal, Skift | 10 years ago

How Fast Are Consumers Really Moving to Same-Day Hotel Bookings?