Articles tagged “social media”

Online Travel

Snap Says Friends and Family Are the ‘Real’ Travel Influencers

Today’s travelers prioritize recommendations from their close friends and family members, even as the relevancy of personalized digital ads improves. As the “best friends network,” Snapchat is showing brands how to reassess influencer culture and leverage modern tech to transport and inspire travel decision-makers.
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Online Travel

Why Hopper Asks for a ‘Tip’ When Booking

'Deception' may be too strong of a word in this case, but the media attention goes to show that customers do not like to feel that they've been swindled. A quarter of customers pay the tip, but how many of them know it?
Hotels

The Trends Boutique Hotels Need to Watch in 2023

Few people have given more thought to boutique hotels than Frances and Ariela Kiradjian. Today they believe boutique hotels need smarter local partnerships, more design that's functional as well as stylish for our post-Instagram era, and more wellness offerings than just yoga.
Online Travel

Q&A: Short-Form Video Is Now a Must-Have for Destination Marketers

As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the most effective way to engage with today’s audiences.
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