If you thought that by increasing flight capacity and stabilizing prices, the floodgates would open for Chinese travelers to enter U.S., then you may want to read this…
Alongside the gradual resurgence of confidence among Chinese travelers, travel bookings are also making a comeback. Perhaps it's not yet time to write off the Chinese traveler.
With Gen Z and Millennials making up most of Klook's audience, the experiences marketplace is heavily focused on these groups' spending habits and shifting approaches to discovering new trip ideas.
Despite the challenges, expanding in the Asia Pacific region can offer significant growth opportunities for a hotel chain like Hilton. Travel companies are continuously investing in the region due to its rapidly growing middle-class population and increasing tourism.