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Articles tagged “social media”

News Blog

Trainline Teams With David Hasselhoff in New Celeb-Focused Marketing

Hotel brands are well known for their marketing partnerships with influencers and celebrities, but now one rail booking platform is getting in on the act. Trainline has decided to team up with legendary actor David Hasselhoff to launch its Chief Conductor Contest. A grand prize includes a $5,000 travel stipend, a two-night stay in a luxury…

Andres Buenahora | 1 year ago

Tourism

Travel Marketers Turn to En Vogue App BeReal to Convey Authenticity

Travel brands using BeReal, as well as TikTok and Instagram, can boost their standing with Generation Z travelers if they emphasize being authentic in their content instead of focusing on going viral.

Paula Krizanovic, Skift | 1 year ago

Travel Marketers Turn to En Vogue App BeReal to Convey Authenticity

Tourism

Hostelworld Breaks Records in Central America, Helped by a New Social Network

Places like Costa Rica and Panama have long welcomed backpackers, but they now seem to be rushing back to the region after travel restrictions were lifted in 2022.

Matthew Parsons | 1 year ago

Hostelworld Breaks Records in Central America, Helped by a New Social Network

Hotels

The Trends Boutique Hotels Need to Watch in 2023

Few people have given more thought to boutique hotels than Frances and Ariela Kiradjian. Today they believe boutique hotels need smarter local partnerships, more design that's functional as well as stylish for our post-Instagram era, and more wellness offerings than just yoga.

Leslie Barrie | 1 year ago

The Trends Boutique Hotels Need to Watch in 2023

Tourism

The Death of Twitter in Destination Marketing

Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.

Dawit Habtemariam | 1 year ago

The Death of Twitter in Destination Marketing
Free Read

Online Travel

Q&A: Short-Form Video Is Now a Must-Have for Destination Marketers

As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the most effective way to engage with today’s audiences.

CrowdRiff + Skift | 1 year ago

Q&A: Short-Form Video Is Now a Must-Have for Destination Marketers

Hotels

Hotel Designer Bensley’s ‘Maximalist’ Look Tracks With Emerging Trend

After the pandemic, many travelers seek a "maximalist," or more-is-more, aesthetic, immersing all their senses in a profusion of color, pattern, and texture. Designer Bill Bensley captures this look at a new Thai resort. Expect to see maximalism at more hotels.

Carley Thornell | 1 year ago

Hotel Designer Bensley’s ‘Maximalist’ Look Tracks With Emerging Trend

Online Travel

Creative Social Video Inspires Future Travelers … And Better Yet Engagement

Social video is winning out as the preferred way for destinations to connect directly with travelers. But it's not just top of funnel awareness. New technology is making it possible to provide an engaging experience all the way from discovery to booking.

Miguel Neves | 1 year ago

Creative Social Video Inspires Future Travelers … And Better Yet Engagement

Hotels

Hotel Green Efforts Are Hitting Right Message for Social Media Users

Can you go wrong with imagery of animals or nature and heartwarming messages? Not if you're a hotel sharing your sustainability efforts via social media. That's what The Datai Langkawi, Fairmont, and Banyan Tree have found.

Carley Thornell, Skift | 1 year ago

Hotel Green Efforts Are Hitting Right Message for Social Media Users

Tourism

TikTok’s Short-Form Video Revolution Gains Traction in Search for Destinations

As short-form video becomes more important to marketing, destinations will need to step up their creativity and adjust their mindset to the new medium, or they will be forced to spend money on hiring those who can do it.

Dawit Habtemariam | 2 years ago

TikTok’s Short-Form Video Revolution Gains Traction in Search for Destinations