Articles tagged “social media”

Brands that know their audience best and cater to their dreams will gather momentum.

This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies from Tourism Boards across the world.

Brands undertaking ambitious roving dining experiences need to reward their audiences for their social engagement to make the trip worth it.

We're happy to see Minnesota include families in an influencer campaign. Now we'd like to see other destinations get a little more racial and other diversity in their social media campaign.

We have doubts about the methods used to measure success here. "Influencers" have gone from social media stars to legitimate taste makers in their respective fields. It's up to smart destinations and brands to provide a valuable experience that builds long-term loyalty and outweighs the pay.

Congratulations to all the smartest travel brands on social media.

Accommodation choices are being narrowed down with guest photos uploaded on Instagram.

User generated content has become native to Instagram and is becoming one of the most effective marketing platforms in the evaluation stage -- one step away from the purchase decision.

Will too much emphasis on the representation of a place on social media ruin the actual place itself? It's a future, that while shameful, is becoming easier to imagine.