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Tourism
Today’s edition of Skift’s daily podcast looks at a new forecast of U.S. outbound tourists, hotels using TikTok to drive IRL visits, and easyJet‘s new green deal.
Skift | 2 years ago
Hotels
Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.
Carley Thornell, Skift | 2 years ago
Independent hoteliers don't have a level playing field with the big brands when it comes to attracting direct bookings. But a savvy use of social media can improve things a lot.
Sean O'Neill | 2 years ago
Online Travel
TikTok is finally becoming a promising tool for travel marketers. But brands should expect a lot of trial and error. This social video app isn't just Instagram or YouTube by another name.
Sean O'Neill, Skift | 3 years ago
This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer
Travelers are increasingly intentional about aligning travel decisions with values. Tourism marketers will have to use all the channels to hit the right tone for the right consumer segment, says a new report.
Lebawit Lily Girma, Skift | 3 years ago
There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.
CrowdRiff + Skift | 5 years ago
Skift EDU
Frederic Gonzalo, Skift | 7 years ago