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Tourism
Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.
Dawit Habtemariam | 1 week ago
Hotels
Can you go wrong with imagery of animals or nature and heartwarming messages? Not if you're a hotel sharing your sustainability efforts via social media. That's what The Datai Langkawi, Fairmont, and Banyan Tree have found.
Carley Thornell, Skift | 3 months ago
Today’s edition of Skift’s daily podcast looks at a new forecast of U.S. outbound tourists, hotels using TikTok to drive IRL visits, and easyJet‘s new green deal.
Skift | 4 months ago
Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.
Carley Thornell, Skift | 4 months ago
Independent hoteliers don't have a level playing field with the big brands when it comes to attracting direct bookings. But a savvy use of social media can improve things a lot.
Sean O'Neill | 4 months ago
Online Travel
TikTok is finally becoming a promising tool for travel marketers. But brands should expect a lot of trial and error. This social video app isn't just Instagram or YouTube by another name.
Sean O'Neill, Skift | 1 year ago
This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer
Travelers are increasingly intentional about aligning travel decisions with values. Tourism marketers will have to use all the channels to hit the right tone for the right consumer segment, says a new report.
Lebawit Lily Girma, Skift | 2 years ago
Skift EDU
Frederic Gonzalo, Skift | 6 years ago