Articles tagged “social media marketing”

Tourism

The Death of Twitter in Destination Marketing

Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.

Dawit Habtemariam | 1 week ago

Hotels

Hotel Green Efforts Are Hitting Right Message for Social Media Users

Can you go wrong with imagery of animals or nature and heartwarming messages? Not if you're a hotel sharing your sustainability efforts via social media. That's what The Datai Langkawi, Fairmont, and Banyan Tree have found.

Carley Thornell, Skift | 3 months ago

Tourism

U.S. Tourists Double Down on Overseas Vacations

Today’s edition of Skift’s daily podcast looks at a new forecast of U.S. outbound tourists, hotels using TikTok to drive IRL visits, and easyJet‘s new green deal.

Skift | 4 months ago

Hotels

Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests

Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.

Carley Thornell, Skift | 4 months ago

Hotels

Independent Hotels Tap Social Media to Drive Direct Bookings

Independent hoteliers don't have a level playing field with the big brands when it comes to attracting direct bookings. But a savvy use of social media can improve things a lot.

Sean O'Neill | 4 months ago

Online Travel

U.S. Travel Brands Hop on TikTok Marketing to Reach Next-Gen Travelers

TikTok is finally becoming a promising tool for travel marketers. But brands should expect a lot of trial and error. This social video app isn't just Instagram or YouTube by another name.

Sean O'Neill, Skift | 1 year ago

Online Travel

Social Media Influencers Sync With Startup Tools to Sell Travel

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Sean O'Neill, Skift | 1 year ago

Tourism

Tourism Marketers Must Go Bold and Inclusive to Meet New Traveler Priorities

Travelers are increasingly intentional about aligning travel decisions with values. Tourism marketers will have to use all the channels to hit the right tone for the right consumer segment, says a new report.

Lebawit Lily Girma, Skift | 2 years ago

Skift EDU

Facebook Ad Targeting: What You Need To Know

Frederic Gonzalo, Skift | 6 years ago