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SxiftX Showcase: Destinations

We create experiences and tell stories that push the limits of creativity to connect the world’s most innovative brands with the most influential audience in the global travel industry.

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Tourism

Skift Global Forum East Video: Dubai’s Blueprint for a 21st-Century Tourism Economy

In this video from Skift Global Forum East, Skift shared findings from its recent trend report in partnership with Dubai’s Department of Economy and Tourism. The report explored the ambitious strategy Dubai has developed to become more livable, agile, and resilient in an effort to support lasting partnerships and sustainable economic and tourism investments.

Skift Global Forum East Video: Dubai’s Blueprint for a 21st-Century Tourism Economy
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Tourism

Skift Global Forum East Videos: Dubai and the Future of Travel

In a series of on-stage conversations at Skift Global Forum East 2022, Skift took a closer look at how trends from throughout the global travel industry are converging in Dubai, unpacking the city’s unique position in a 21st Century tourism economy.

Skift Global Forum East Videos: Dubai and the Future of Travel
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Meetings

Executive Q&A: How Destination Canada Is Leading the Way in Sustainable Business Events

As sustainability becomes increasingly vital in the world of meetings and events, planners and destination marketing organizations must adopt a strategic approach to improving their practices. Trends indicate that this work will become more important than ever in 2023.

Executive Q&A: How Destination Canada Is Leading the Way in Sustainable Business Events
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Luxury

Skift Global Forum East Video: The Role of Culture and the Arts in Destination Place-Making

In this video from Skift Global Forum East 2022, we hear from Annette Gibbons-Warren, cultural planning director, Royal Commission for AlUla, and Melanie de Souza, the company’s executive director of destination marketing, about Saudi Arabia’s ambitious international arts and culture capital of the future.

Skift Global Forum East Video: The Role of Culture and the Arts in Destination Place-Making
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Tourism

How Abu Dhabi Is Spotlighting Unique Experiences in Its New Global Campaign

Now that pandemic-era travel restrictions have been lifted, Abu Dhabi is positioning itself to compete on a larger scale globally. The new “Experience Abu Dhabi: Find Your Pace” campaign seeks to capitalize on growing travel demand by spotlighting the unique and diverse experiences the destination offers.

How Abu Dhabi Is Spotlighting Unique Experiences in Its New Global Campaign
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Travel Booking

New 2023 Research: Exploring Gaps Between Traveler Expectations and Industry Perceptions

As travel returns, Expedia Group’s Traveler Value Index 2023 examines the need-to-know changes taking place within the industry — from the perspective of both consumers and travel professionals — and provides actionable insights to guide decision makers in the year ahead.

New 2023 Research: Exploring Gaps Between Traveler Expectations and Industry Perceptions
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Tourism

New Research: Sustained Traveler Enthusiasm Despite Headwinds Signals Opportunities for Destinations and Travel Brands

The new Q2 2022 Traveler Insights Report from Expedia Group Media Solutions features the latest research and key data on the current state of travel, with actionable insights to guide the industry as it captures consumer interest in growing trends like inclusive travel.

New Research: Sustained Traveler Enthusiasm Despite Headwinds Signals Opportunities for Destinations and Travel Brands
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Meetings

Meet the Québec City Scientists Who Are Changing How We Think About Gold

European-style Québec City is both a charming urban area surrounded by natural beauty and a hot spot for innovation and activity in biomedical engineering — with one exciting application being the use of gold in medical treatments.

Meet the Québec City Scientists Who Are Changing How We Think About Gold
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Tourism

Mindsets and Motivations: Understanding Consumer Interest in Sustainable Travel

In this video from Skift’s Sustainable Tourism Summit, we hear from Jennifer Andre, Expedia Group Media Solutions’ vice president, business development, on how understanding the motivations and actions of travelers can generate impactful sustainability outcomes.

Mindsets and Motivations: Understanding Consumer Interest in Sustainable Travel
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Tourism

Abu Dhabi’s New Campaign Stakes a Claim on Summer Holidays

As travel restrictions ease and the world opens up, Abu Dhabi is promising to deliver visitors their best summer yet with its new ‘Summer Like You Mean It’ campaign, which positions the UAE capital as a top-of-mind destination that can be explored, with unique and memorable experiences.

Abu Dhabi’s New Campaign Stakes a Claim on Summer Holidays

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