Articles tagged “skiftadsweek”

This week's ads take inspiration from viral videos, national statistics, and sporting events to add relevance to destinations outside of the usual tourist attractions.

Engaging images are absolutely key for travel marketing and keeping viewers' attention for longer than 10 seconds brings these companies one step closer to a sale.

Travel ads can be roughly broken down into two groups, one that goes for the emotional tug of a life-changing journey and the other that keeps it light and bright for worn-down customers.

Humor is an easy method for connecting with viewers and one that many travel companies use to make potential visitors and customer feel good about an experience they know little about.

This week's travel ads go for the emotional jugular with spots that show the power of travel in connecting us with loved ones, creating memories, and having new adventures.

These travel brands aim to a strike a balance between inspiring wanderlust in viewers and driving that desire to travel to their particular product.