Best Travel Ads This Week: Imagery Is the Language of Travel Marketing

Skift Take

Engaging images are absolutely key for travel marketing and keeping viewers’ attention for longer than 10 seconds brings these companies one step closer to a sale.

— Samantha Shankman

This week’s featured travel ads use a variety of techniques to share persuade viewers that their service is the most desirable, whether it’s because of an airline’s history, a destination’s beaches, or a booking site’s affinity for giving away free trips.


Airberlin‘s new TV ad manages to touch on its history, network, and partners while also portraying the emotional part of travel the brings us to new places and connects us with old friends. The ad starts with, “There’s one thing we constantly strive to be: moving.” And maintains a quick pace of imagery throughout.

Cathay Pacific is a sponsor for the Sevens rugby tournament and shows its support in a series of videos that put flight attendants through the same drills that players do. Cathay Pacific’s poor flight attendants are often reenacting sports plays to promote events sponsored by the airline.

One of Brazil’s leading online travel agencies Malapronta aired its first TV commercial this month. The ads come at an important time for Brazil’s travel industry, which is gearing up to host visitors from around the globe for this summer’s World Cup.

Travelocity‘s new ads are part of its #IWannaGo campaign during which they ask followers to tweet them their dream trip and give out plane tickets to several participants. Travelocity’s Roaming Gnome is the main focus of Travelocity’s business now and we expect more videos and campaigns like this to come.

Visit Florida shows off the diversity of beach activities along the state’s 825-mile shore with this envy-inducing ad. The video’s complete focus on the part of the beach where ocean meets sand helps to reiterate Florida’s underlying argument that viewers should come visit.

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