Humor is an easy method for connecting with viewers and one that many travel companies use to make potential visitors and customer feel good about an experience they know little about.
This week’s roundup of travel ads tells short stories around brands in an attempt to humanize the experience each company wants to provide the viewer.
FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.
In Hotels.com‘s new ad, Captain Obvious points out how travelers literally lounge in hotel lounges, look at scenic views, and eat all they can eat at all-you-can-eat buffets. It would only make sense then that travelers should also book on a website called hotels.com.
The ad is slightly overdone but reminders viewers how valuable a good URL can be.
Carnival Cruise Lines‘ new ads for the Australia market encourage cruisers to “write your own high seas adventure.” The campaign targets families and highlights the fantasy a cruise can conjure for both kids and parents.
Booking.com continues its “booking dot yeah” campaign with two ads that highlight the power of finding a great hotel, whether it’s making you seem more attractive to your significant other or getting friends to put up with your strange idea of a vacation.
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Photo credit: Hotels.com creates the character, Captain Obvious, to show why travelers should book through their site. Hotels.com / YouTube