This week’s roundup of travel ads tells short stories around brands in an attempt to humanize the experience each company wants to provide the viewer.

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In Hotels.com‘s new ad, Captain Obvious points out how travelers literally lounge in hotel lounges, look at scenic views, and eat all they can eat at all-you-can-eat buffets. It would only make sense then that travelers should also book on a website called hotels.com.

The ad is slightly overdone but reminders viewers how valuable a good URL can be.

Carnival Cruise Lines‘ new ads for the Australia market encourage cruisers to “write your own high seas adventure.” The campaign targets families and highlights the fantasy a cruise can conjure for both kids and parents.

Booking.com continues its “booking dot yeah” campaign with two ads that highlight the power of finding a great hotel, whether it’s making you seem more attractive to your significant other or getting friends to put up with your strange idea of a vacation.

Photo Credit: Hotels.com creates the character, Captain Obvious, to show why travelers should book through their site. Hotels.com / YouTube