Articles tagged “skift travel health index”

On today’s pod we look at good tourism news everywhere but the U.S., Accor’s bet on Mbappe’s appeal, and Airbus’ activity at the Paris Air Show.

Even with Americans eager to visit Europe this summer, weak consumer confidence and currency headwinds at home are weighing down the broader recovery.

While Asia-Pacific, Latin America, the Middle East, and Africa showed growth and Europe remained stable, North America witnessed a 5% slowdown, mainly due to the “Trump Effect” bringing policy changes, travel bans, and tariffs, leading to shifts in travel sentiment.

The softening in inbound travel demand – especially from Canada – is being partially offset by domestic travel, which continues to show resilience.

Despite rising political and economic uncertainty under President Trump's second term, the global travel industry remains resilient, with a 2% year-on-year uptick. Tourism in the U.S. is slowing due to the decline in inbound travel but strong domestic travel builds optimism for the year.

The global Skift Travel Health Index: February 2025 stands at 99, already indicating a 1% dip in travel performance in February 2025.

The Asia-Pacific region will likely continue its dominance in 2025, and with other markets showing slight year-on-year growth

2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.

Asia's growth, live events, and shifts in the short-term rental market are standout trends driving the Skift Travel Health Index.

The global aviation industry is flourishing, with a 19% year-over-year growth in October 2024. The Asia Pacific region is leading this growth, experiencing a 33% increase.