Skift Take

Early data shows that hotels' direct bookings are gaining market share during the pandemic, with both brand.com and phone making ground during this time of lower demand. Is this permanent, and if so, which other channels will lose out?

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In our latest report, Skift Research analyzes the hotel distribution landscape. In a market where demand fluctuates strongly, and a myriad network of channels compete for sales of the same room inventory, this is a complex process that is important to understand. Covid-19 has upe