Skift Take

Early data shows that hotels' direct bookings are gaining market share during the pandemic, with both brand.com and phone making ground during this time of lower demand. Is this permanent, and if so, which other channels will lose out?

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In our latest report, Skift Research analyzes the hotel distribution landscape. In a market where demand fluctuates strongly, and a myriad network of channels compete for sales of the same room inventory, this is a complex process that is important to understand. Covid-19 has upended the industry, and changed the channel mix for most hotels, but will these changes be permanent? Will direct bookings continue to strengthen when demand returns, or will online travel agents be the biggest beneficiaries? What will happen to global distribution systems and bed banks? Read more about this in our latest report. The below excerpt sets out the hotel distribution channel landscape, and introduces a discussion on direct bookings. Get the full report here to stay ahead of this trend. Preview and Subscribe to Read the Full Report Distribution Landscape Overview Today’s hotel distribution landscape is intricate, with many players accessing and selling hotel room inventory through a myriad of channels. Below is a simplified version of the main connections between the largest business-to-consumer (b2c) and business-to-business (b2b) channels. This is used as a guide only, for further discussions in this report. Undoubtedly, lines between players in the distribution landscape are blurring. Traditional travel agencies and tour op