Articles tagged “skift research”

Airline distribution needs to change to keep up with the modern economy. Its tech is evolving, but it takes time to turn around such a large and complex ship. Will changes come fast enough to avoid outside disruption?

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and technology types.

Tourism isn't perfect, but sometimes its mission can be. Four projects in northern Thailand are dedicated to creating more sustainable livelihoods for locals, preserving customs and traditions, and developing better conservation efforts for elephants. This is the good that tourism can do.

The regulatory environment for Airbnb is becoming increasingly more restrictive, but completely wiping out Airbnb as an alternative for travel accommodations via regulation won't necessarily be beneficial from an economic standpoint.

What is hurting Airbnb’s ability to see true success? Increasing regulation, the company’s potential impact on local housing markets and the traditional hotel sector, and the company’s increasing role in hospitality and accommodation distribution. In this report, we attack all three.

Does Expedia or Booking have the energy to launch their booking apps in four local Indian dialects? Maybe not, but MakeMyTrip does, and that local effort matters.

The 10-year anniversary of the Lehman Brothers bankruptcy reminds us that travel was ravaged along with other industries in the ensuing global recession. How the industry coped and rebounded is instructive for the next downturn.

Emerging markets will shape the future of the travel industry but each region requires a unique strategy. MakeMyTrip and Despegar, online travel leaders in India and Latin America, provide distinct insights into how to succeed their respective home markets.

The India outbound market is already huge and doesn’t show any signs of slowing its growth. It’s about time the global travel industry started paying attention if companies hope to capture a share of the market.