Skift Take

What is hurting Airbnb’s ability to see true success? Increasing regulation, the company’s potential impact on local housing markets and the traditional hotel sector, and the company’s increasing role in hospitality and accommodation distribution. In this report, we attack all three.

Airbnb revolutionized, arguably, the entire accommodations industry and the way people think about travel stays. Today, the company has over 5 million listings in 81,000 cities across 191 countries and what we estimate to be a 14 percent market share of alternative accommodations bookings. At the same time, the company continues to expand and disrupt other segments, entering tours and activities, boutique hotels, restaurant reservations, even licensing its name in the running of apartment buildings.

In Skift Research’s latest report out Tuesday, A Deep Dive Into Airbnb 2018: Tackling Roadblocks on the Runway, we assess a few key areas of focus and controversy for the company: increasing regulation, the company’s potential impact on local housing markets, and the company’s increasing role in hotels and accommodation distribution.

Preview and Purchase

As the company heads towards a potential IPO in 2019, Airbnb clearly has a lot of work to do. Nevertheless, the company’s ability to shift and disrupt the way the industry thinks about accommodation and travel is a force to be reckoned with, and its economic and financial impact can no longer be ignored.

What You’ll Learn from this Report:

  • A comparison of Airbnb and peers in the travel industry: Listings, sales, and valuation.
  • A barometer analysis of the regulatory environment in 10 of Airbnb’s key markets.
  • The total economic benefit of Airbnb in 10 of the company’s key markets.
  • An analysis probing the impact of Airbnb on housing and rent prices in 50 U.S. zip codes.
  • An assessment of Airbnb’s impact to hotel performance: An opportunity for hotels.
  • A description of other areas of strength for the company.
  • A complete Airbnb revenue model.
  • Skift Research forecasts for bookings, sales, earnings, and valuation.
  • Company risks.

Subscribe to Skift Research Reports

This is the latest in a series of monthly reports aimed at analyzing the fault lines of disruption in travel. These reports are intended for the busy travel industry decision-maker. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.


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Tags: airbnb, homesharing, hotels, housing, regulation, skift research, vacation rentals

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