Articles tagged “skift research”

Many recognize the importance of marketing technology, but organizations still struggle with how to implement these technologies the right way and to find the right talent to lead their initiatives.

The role of marketing technology in the travel industry has passed the threshold of adoption, but significant attention is still required to bring the technology at work into its true and central role — industry-wide.

Skift Research's proprietary U.S. airline estimates provide market shares for all major carriers as well as industry overviews by product line and key operating statistics.

Want to understand the U.S. airline industry, but short on time? Our proprietary estimates will allow you to understand how the the market is changing, which airlines are growing fastest, and the most important operational metrics at a glance.

Peru has done a lot in terms of diversifying its tourism industry, but a stronger emphasis on a unified vision for tourism is still needed. If governments don’t start prioritizing tourism — which has far-reaching impacts on other industries, the environment, and the lives of locals — we’re going to lose critical parts of history that help explain who we are and how we got here.

Our latest Skift Research report provides a look-back on 2018 and details our 2019 economic expectations for the U.S. and globally. All in all, we expect a solid year of economic growth in 2019 which should translate well for the travel industry.

Amazon to the rescue? That is narrative you don't often hear associated with Jeff Bezos' company. But advertising is collectively one of travel's largest expenses and few can break free of the Facebook and Google duopoly. Amazon might just be able to succeed where many others have failed.

Will there be a recession next year? That seems to be the question on everyone's minds. But the fundamental data and industry management teams tell a story of greater strength heading into next year. Headwinds are rising, but on balance, we expect “steady-as-she-goes” growth.

The ongoing investigation into the painting of the Batu Caves steps points to a greater need to appropriately preserve heritage sites. Protecting a country’s history and heritage for future generations should come first; increasing the number of Instagram "likes" and "tags" a heritage site gets should come second.

Amazon's influence over travelers is likely to grow, and travel companies need to pay careful attention. Our limited edition e-book evaluates lessons, threats, and opportunities that Amazon presents for the travel industry.