We are excited to present a limited edition e-book published by Skift Research on the lessons, threats, and opportunities that Amazon poses for the travel industry, and it’s only $50. It’s a lighter read than our standard in-depth reports, but still packed with the same interesting stats, graphs, and actionable takeaways that you have come to expect from us.

In fact, much of the original data is pulled from this year’s diverse slate of travel research topics, making this e-book an ideal, and curated, entry point into the world of Skift Research.

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Why should travel executives study Amazon?

For starters, to understand the business strategies that transformed a humble bookseller into one of the most successful companies in the world today. Skift Research distills four lessons from Amazon’s model that we believe can apply to travel companies large and small.

Next, travel leaders need to understand the risks that Amazon poses to their companies. Amazon’s impact on the travel industry has been surprisingly small to date, but it seems unlikely to stay that way for long. Past industries that were too slow to recognize the Amazon threat have paid a steep price.

Finally, Amazon represents a new set of opportunities for travel to redefine itself and open new avenues of growth. Could Amazon’s nascent advertising business provide the travel industry with much-needed leverage against the Google and Facebook duopoly? What about the impact of voice-enabled and other smart devices?

Our latest e-book on the Amazon Factor in Travel examines all three sides of this equation: lessons, threats, and opportunities. Amazon has the potential to impact your business, no matter what part of the travel industry you are in. Wait to react until Amazon has moved first, and it will be too late.

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What you’ll learn from this e-book:

  • Four lessons that the travel industry can learn by breaking down Amazon’s business model.
  • The history of Amazon’s past interest in travel.
  • Opportunities for Amazon to directly compete with travel incumbents.
  • Obstacles that the company will have to overcome to be successful in travel.
  • A closer look at Amazon’s little-known, but rapidly growing, advertising business.
  • Thoughts on what voice assistants and smart devices could mean for the future of travel.

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This is the latest dispatch from Skift Research aimed at analyzing the fault lines of disruption in travel. These publications are intended for the busy travel industry decision-maker. Tap into the opinions and insights of our seasoned network of staffers and contributors. More than 200 hours of desk research, data collection, and/or analysis goes into each piece.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.