Articles tagged “skift research”

Travel is roaring back. And with the return of business also comes with it an old set of challenges. “What’s our Google strategy” is once again a key question that every travel executive needs to be asking.

Despite the spring break, 41 percent of Americans traveled in March 2022, little changed from January. However, it’s 5 percentage points higher than March last year, signaling a somewhat healthier start as we inch towards summer season.

Short-term rentals outshone hotels during the pandemic years in the U.S. accommodation sector. However, the boundaries between hotels and so-called STRs are blurring and it is still to be seen how the two segments will compete to define the market landscape.

Good morning from Skift. It's Thursday, April 7, in New York City. Here's what you need to know about the business of travel today.

Except for the down year of 2020, the U.S. accommodation sector has been performing robustly, with the short-term rental segment gaining market share. We believe hotels will make a strong comeback in 2022 relative to the short-term rental sector.

What’s the state of the European travel industry right now? Skift Research has some answers as well as solutions to the challenges ahead.

Good morning from Skift. It's Thursday, March 17, in New York City. Here's what you need to know about the business of travel today.

In January, 40% of Americans traveled, only 5 percentage points lower than January 2020, before the pandemic hit. While we expect to see even more normalcy in travel as we move closer to another travel season, where the economy is heading could have an impact, as more than half of Americans now believe the U.S. economy will get worse in the next 12 months.

As the short-term rental market grows rapidly in Asia-Pacific, all of the stakeholders involved will grow along with it. The sector is expected to remain fragmented for now, but in the coming few years as the market matures and its demand-supply equilibrium gets defined, market leaders will emerge.

The STR industry in APAC is at a nascent stage with promising growth prospects. It is to be seen how the STR market matures to find its demand-supply equilibrium and market leaders.