Skift Take

What’s the state of the European travel industry right now? Skift Research has some answers as well as solutions to the challenges ahead.

Skift Forum Europe began on March 24, 2022 with somber note by by Skift Research’s Wouter Geerts. “I’m going to depress the hell out of you,” Geerts said. “How does the travel industry move forward in a dysfunctional world?”

Geerts then lead into a presentation that focused on the opportunities present for travel brands in Europe and beyond, followed by the opportunities these challenges presented.

You can watch the full presentation, below.


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View the Presentation

Geerts’ full presentation is available as a PDF, below.

State of Travel

Skift Research’s 180-slide overview of the business of travel, covering consumer and macroeconomic trends, and performance analysis of all travel sectors.

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Tags: coronavirus recovery, sfe2022, skift live, skift research

Photo credit: Skift Research’s Wouter Geerts at Skift Forum Europe in London on March 24, 2022. Skift

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