Articles tagged “skift research”

Despite rising prices, many U.S. travelers are protecting their travel budgets, said the latest survey by Skift Research. We're cautiously optimistic about this trend.

The abundance of hotel booking channels calls for a tech-enabled distribution strategy. Central Reservation Systems help manage rates and availability across multiple booking channels and have the potential to become a $1.3 billion tech category.

How does AI change travel? How can these tools drive hotel efficiency, handle airline customer service, and reshape the way we search for and book travel? Skift dives deep into these discussions and more.

India has all the cards to become the next mega source market for international travel, although major barriers still need to be overcome. The country has been performing extremely well in our Skift Travel Health Index.

Mobile-first consumers have played an enormous role in the travel industry and their influence is showing no signs of slowing down. Here's a look at how Skift has covered their impact on the travel industry.

Generative AI is poised to transform the travel industry. True, there’s plenty of hype out there. But even after Skift Research separates the chaff from the wheat, we find that a multi-billion dollar opportunity still remains.

Families are seeking to make up for lost time with new and exciting experiences. It’s time that brands and tour operators shift their focus to this segment, and understand their needs to make their trips more appealing.

Business travel spending is unlikely to reach 2019 levels in the near future as corporations are implementing stringent travel policies and the availability of video conferencing options is expected to displace a share of business traffic.

Although some travelers are committed to making their trips greener, the travel industry has struggled to take advantage of that desire due to its inability to provide more affordable and practical sustainable trip options.

With a growing share of hotel bookings made online, many hoteliers are reliant on third-party travel websites for booking volumes, and global visibility. Booking engines, website builders, and direct-booking tools can help these hotels find a better balance between first- and third-party bookings.