Skift Take

The abundance of hotel booking channels calls for a tech-enabled distribution strategy. Central Reservation Systems help manage rates and availability across multiple booking channels and have the potential to become a $1.3 billion tech category.

Guests have an abundance of channels to choose from when making a hotel reservation. Companies finding the optimal mix in this vast channel landscape is the goal of any good hotel distribution strategy. As the number of booking options multiply, it only makes fighting off the competition more complex. Most large hotel chains use Central Reservation Systems (CRSs) to have a central source for all hotel reservations, and to tackle reservation-related challenges.

Our new Skift Research Report gives an overview of what this technology brings to the table, and how it ties the hotel ecosystem together. CRSs have the potential to generate $1.3 billion in annual revenues.

Top Vendors Dominate the Market

The total market share of CRSs is concentrated around the top 10 vendors. Global Distribution System (GDS) players such as Amadeus and Sabre offer the most popular CRSs.

What You’ll Learn From This Report

  • Current and future growth potential of Central Reservation Systems
  • Total market penetration
  • Top Vendors market penetration
  • Revenue distribution for vendors
  • Total market penetration for vendors based on total number of hotels and rooms they service

This is the latest in a series of reports and data products that Skift Research puts out. The Hotel Tech Benchmark is a data product exclusively available to our Research subscribers, offering insights in market sizes, revenue streams, and vendor landscapes for the major hotel tech categories.

After you subscribe to Skift Research you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. You will also be able to access our proprietary Skift Travel Health Index and Skift Health Score data and reports.

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Tags: channel managers, gds. global distribution systems, hotel distribution, hotel tech benchmark, hotel technology, skift research

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