Full Video: Accor CEO at Skift Forum Europe 2022
Photo Caption: Accor Chairman and CEO Sébastien Bazin spoke with Skift Founder and CEO Rafat Ali at Skift Forum Europe 2022 on March 24, 2022, in London. Source: Skift.
Skift Take
Accor's Sébastien Bazin is one of the rare travel industry executives who can hold a room rapt with his every word. In this video, the CEO explains some of the thinking behind his company's boldest decisions.
Skift Forum Europe
Skift Forum Europe was held in London, England on March 24, 2022. Find out about future Skift events through the link below.Accor Chairman and CEO Sébastien Bazin did not disappoint on March 24 at Skift Forum Europe 2022 in London, speaking with much candor in a lively conversation with Skift founder and CEO Rafat Ali. You can watch a full video of their discussion above, as well as read a transcript of it, below.
Bazin defended with nuance his company's decision not to fully pull out of Russia. He said the U.S. market is “almost on fire,” with average room rates up 18-25 percent. He also admitted to having had some "failures" over the years.
Bazin argued that changed traveler behavior because of the surge in distributed working will vindicate his multi-year efforts to integrate Accor hotels more closely with their local communities and to embrace vacation rentals, co-working spaces, and other emerging forms of blended hospitality.
https://youtu.be/fUvlDCyWTfYRafat Ali: Thank you, Sèbastien, for being here. You came just for this. Thank you for taking that
