Some might feel that the idea of transformative travel can easily be dismissed as marketing hype. But data shows that more and more, customers are seeking out these types of experiences in their actual travels.
The idea of “transformative travel” is taking hold of the travel industry and catching on with travelers across all consumer segments. We set out to find what’s driving this traveler shift toward self-actualization and what this means for travel brands.
Alaska's decision to partner with Singapore Airlines, a Star Alliance member, may seem strange, but there are serious benefits for international travelers.
Over 100 travel agencies have ceased operations in Singapore in the first six months of the year. But a closer look shows the trade is not dying; it is renewing.
Large hub airports like Singapore's Changi have tens of millions of connecting travelers each year. While it makes passengers happy, it hasn't been able to turn them into tourists.
As the world's fastest-growing region for tourism it's a good sign that some Asian countries can expect to see healthy travel and tourism investment during the next 10 years. But a number of factors could alter these projections, particularly the Chinese market, as more global tourism trends are tested in this region.
Singapore Airlines will defend its home turf against United Airlines by launching new non-stops between Singapore and San Francisco. The airline does not have the perfect aircraft, but it will make due for a couple of years until a better plane arrives.
Singapore is developing more strategic storytelling, more digital content, and more experiential marketing campaigns to show that the city-state has a dynamic and creative personality.