Articles tagged “short-term rentals”

Airbnb felt the heat in 2019, pre-Covid, when it leaned into performance marketing on Google, and didn't get the results it hoped to achieve. In its first major campaign of 2021, Airbnb is mounting a global branding advertising blitz on YouTube (owned by Google) and television in five countries. The campaigned is geared toward expanding the ranks of hosts.

Arne Sorenson was a maverick in his own way. He quietly visited Airbnb headquarters in 2014 to get a better understanding of short-term rentals, which culminated in Marriott's Homes & Villas. And he found a way to have a mutually beneficial relationship with those "evil" online travel agencies.

In a push-and-pull scenario, short-term rentals are even more of a mainstream option in 2025 despite cities around the world increasingly regulating their growth.

Booking.com clearly operates in Airbnb's shadow in short-term rentals. Although long-term stays are currently a hot commodity, Booking.com is tardy in enabling such capabilities. That's a fitting symbol for the current state of play.

One silver lining of the pandemic may be that the tensions between short-term rental companies and cities and regulators may be easing as both sides look to revive business in these extraordinary times.

Airbnb advisor Chip Conley had some grounding messages about the company he has seen grow into a force in travel. Never forget the original mission on which the homesharing giant was launched. It hasn't, says Conley.

In this Short-Term Rental and Outdoor Summit video, we hear from Graeme Hughes, senior vice president of sales at Visit Tucson, about how the city is fusing culture, wellness, gastronomy, and adaptable spaces to redefine its meetings and events offering.

In this Skift Short-Term Rental and Outdoor Summit Video, we hear from Julie Brinkman, COO, Beyond Pricing, about how the company’s cohesive revenue management solution helps short-term rental customers better understand (and respond to) real-time changes in supply and demand.

Kudos to Airbnb for a dramatic comeback in its initial public offering. But the valuation, propelled by euphoric investors in a hot IPO market, was divorced from reality.

Skift since its own launch was the first media outlet to ask hard questions of Airbnb, and it has been amazing to document that journey of the company from start till its IPO day and beyond. My thoughts in an audio essay.